Direct Mail, Delivered

Reach your most valuable customers exactly where they are with direct mail and mailing services from KOA mailer. Whether you need entire end-to-end
direct mail services from KOA Mailer. Whether you need entire end-to-end direct mail services, or just a hand with graphics, mailing, or fulfillment, trust
Sir Speedy to connect all the dots for you.

Mailing Strategies

Most direct mail marketers decide between two mailing strategies before sending their campaigns: saturation mailing or targeted mailing. Their choice
of strategy determines what delivery options they have when mailing through the USPS.

Saturation Mailing

Targeted Mailing

Saturation mailing is when you mail to an entire zip code
or carrier route. Most saturation mailings are sorted in
walk-sequence order and meet the 90/75 rule.
Saturation mailings are sent in bulk via Marketing Mail
or the USPS Every Door Direct Mail (EDDM) program.
A Saturation mailing is ideal for consumer-facing
businesses like restaurants, gyms and home service
providers that sell things most people want to need
at some point. However, when you mail to everyone in
a particular area, you have to accept that not all
recipients will be receptive to your message.
Targeted mailing is when the advertiser mails to
a segmented list of addresses using geographic,
demographic, and psychographic filters, among
others. While a targeted mailing is often more
relevant to the audience and can result in greater
engagement and response, it tends to be expensive,
especially as you add more refined filter criteria
(also know as selects).
Targeted mailing requires building and maintaining
or renting a mailing list, which can get expensive,
but there are many brokers and providers who can
supply you with a list.

Benefits of Saturation Mailing

Benefits of Targeted Mailing

Lowest Postage rates ideal for businesses that offer
goods and services most people need.
You can use median demographics for carrier routes
to loosely target your mailing.
Perfect for drawing large crowds, building brand
awareness, and announcing new events, locations,
or products.
Ability to segment your list by almost any criteria
imaginable.
Reaches a more specific, qualified audience.
Opportunity for personalized messaging
(variable printing).
You could mail fewer pieces than a saturation
mailing and get the same or better response.
[wpforms id=”3651″ title=”true” description=”true”]